The Ebb and Flow of Success

As a blogger, I quickly realized just how important it is to have a consistent flow of traffic coming to my website. Since the vast majority of my income is based off unique visitors and ad placement, I have to be able to retain a steady and measurable readership in order to sustain any sort of income. This can be difficult, and it certainly was in those early first few years, but once I had enough organic visitors coming to the site it soon became clear that I would be able to achieve my goal of becoming a writer full time. With the help of some advertising websites that modeled really excellent advertising campaigns, I’ve been able to achieve at least 10,000 unique visitors every month. My blog grew so fast and so quickly that I actually had to hire a couple of my own friends to help me generate content for the site.

When it comes down to it, content generation is the key to success. Advertising and marketing can get you visitors but if you have no unique content or a constant flow of content for those visitors to read or engage with, you will not be able to retain those visitors. Personally, my goal has always been to focus on retaining return visitors. By doing this, I can help cultivate a community around a blog. This coupled with the amount of unique content that I am providing this community to engage with will ensure that I will always be able to make end’s meet for my bills. It has been one of the most worthwhile experiences that I have ever had in designing this blog. Watching it grow from nothing but a Blogspot website into what it is now has been like watching the growth of a child.

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